essence trend edition “yes, we POP!” + Video

Unique, trendy and full of effects: with the trend edition “yes, we POP!”, essence is
offering versatile products for an effect-gel manicure with a true wow-factor in August
2014. Nail art is totally hip right now – especially with these nail pieces inspired by the
modern, colorful and catchy world of pop art. There are so many ways to decorate your
popular high-shine gel-finish in a creative way now! Bright colors, nail toppers, cool effects,
funny symbols or nail foils – they are all just waiting to be applied on your gel nails. The
basic products are absolutely essential for an exciting gel manicure – and now they’re
available with an innovative 2in1 formula for the first time ever. With the 2in1 primer &
cleanser and the 2in1 peel off gel base & top coat, it’s even easier to create your perfect
gel manicure, which lasts up to 10 days. Of course, all of the decorations in this trend
edition can also be used without a gel manicure – for endless nail styles!

VIDEO:

essence yes, we POP! – nail polish
Nail fun! Lemon yellow, coral, turquoise and blue provide the colorful basis
for the coolest nail designs. Thanks to the ultra-fast drying time and the
special formula, all nail trendsetters can look forward to long-lasting
looks. Available in 01 hey smiley, 02 grab this hype, 03 hello hipsters and

04 have fun.



essence yes, we POP! – confetti topper
Loud and trendy… confetti for your gel nails! Create a surprising polka dot
design in different pink and fuchsia nuances with the confetti topper. In
combination with the nail polishes, the results are especially trendy and
are sure to put you in a great mood! Available in 01 bubble gum.



essence yes, we POP! – nail art effect set
Mix it! Bring sequins or glitter dust to your nails with the two effect sets
in the color combinations yellow-orange-blue or pink-coral-turquoise. The
colors and effects can be mixed and matched to your heart’s desire. Be
creative! Available in 01 ready for hip pop and 02 made for art setters.



essence yes, we POP! – nail art decoration kit
Pop art kit… turn your gel manicure into a true eye-catcher with the neon
rivets in various sizes! Use them to create individual highlights or a
colorful masterpiece. Includes nail glue. Available in 01 pop rocks.



essence yes, we POP! – nail art designs
Nail collage! Cool icons like smileys and peace signs in bright, sparkling
colors now adorn your nails for a colorful summer! 3D-art that’s superfun.
Includes nail glue. Available in 01 hipsters only.



essence yes, we POP! – nail art foils
Foil trend! The three nail foils in yellow, pink and blue give your gel nails
an absolutely unique and shiny metallic finish. And here’s how it works:
apply your favorite essence nail polish and before the polish is completely
dry, select a foil and place the matt side on your nail. Carefully press down
the foil and then remove. Seal your nail design with a top coat and you’re
done! Available in 01 be funky be trendy.



essence yes, we POP! – nail art brush
Partner in art! The double-ended nail art brush is the perfect tool to apply
sequins, smileys, kisses and co. on your nails easily and accurately. All
you have to do is select your favorite motif – or several – and get creative!
Available in 01 picasso pop.